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This site seniors.cripephoto.com had the following on the homepage, "Cripe Photography located in Zionsville Indiana is the areas leading studio for Senior Pictures." We noticed that the website said " If you are a High School Senior in Central Indiana we are the most popular choice for Senior Portraits." It also stated " Are you a high school senior from one of these schools? They will tell you we are the place for high school senior photography in Indianapolis." The header had senior portraits as the highest ranking keyword. It was followed by zionsville photographer, carmel photographer, and high school seniors which isn't as ranked as highly as senior portraits. The next words the site used was senior pictures. indianapolis photographer was also included but could not be viewed by search crawlers.